Google Play Home for the Holidays
For the 2014 holiday season, ent! helped the Google Play Music team thank Canadian listeners by bringing some of Canada’s favourite musicians ‘Home for the Holidays’. A lucky few music fans got the opportunity to attend these exclusive shows.
ent! developed the concert series which featured hot indie artists in intimate events across three cities, including City and Colour in Toronto, New Pornographers in Vancouver, and Coeur de pirate in Montreal.
ent! also engaged artist fanbases to deliver special event invites from the band, which drove buzz and created a truly unforgettable experience for fans.
Strong artist social support resulted in events that resonated, generating top trending hashtags in both Montreal and Vancouver, as well as solid media exposure with news articles in both Huffington Post and La Press.
The successful events delivered exclusive content for Google which was featured in the Google Play store.