West Jet Big Brothers Big Sisters Leadership Summit Event
WestJet Cares for Kids supports Big Brothers Big Sisters with fundraising, alumni relations and volunteer recruitment. As sponsor of the Big Brothers Big Sisters Youth Leadership Summit, WestJet engaged ent! to develop a surprise event at the associated 100th Anniversary Gala. ent! developed an unforgettable VIP experience which included performances by Kardinal Offishall and Karl Wolf, as well as a meet and greet signing for the “Littles” and “Bigs” in attendance.
The attendees were utterly blown away by the experience which was met much emotion and excitement. Both artists went over and above spending extra time with all in attendance, providing photo ops as well as inspiring words that truly resonated to Littles and Bigs as reflected through their robust social media activity.